Key Takeaways
- Working capital can fund Google ads, social media, and website development
- Marketing investment creates the revenue growth that repays the loan
- TPS business owners with revenue qualify for marketing capital
- No green card or SBA eligibility required
- 48-hour decisions — launch your marketing campaign this week
Many TPS business owners have built their companies almost entirely through word-of-mouth and community referrals — a powerful foundation but a ceiling on growth. Investing in digital marketing — Google Local Services ads, social media advertising, a professional website, and SEO — can dramatically accelerate growth. The challenge is that marketing requires upfront investment before the revenue returns. Bankable's working capital allows TPS entrepreneurs to invest in marketing now and repay from the revenue that marketing generates.
Marketing Investment That Works for TPS Businesses
- Google Local Services Ads: For service businesses (construction, cleaning, landscaping, plumbing), Google LSA puts your business at the top of search results for your service area. Cost: $500-$3,000/month
- Facebook and Instagram Ads: Particularly effective for restaurants, salons, and retail businesses targeting local customers. Spanish-language targeting reaches the TPS community directly.
- Website development: A professional bilingual website establishes credibility for commercial contract opportunities
- Google Business Profile optimization: A fully optimized Google Business listing drives significant free local search traffic
- Community sponsorships: Soccer tournaments, cultural events, and church partnerships drive trusted referrals in TPS communities
Frequently Asked Questions
Yes. Marketing investment is an approved use of working capital for TPS business owners. No restriction on marketing platform or channel.
A general rule is 5-10% of revenue. A business doing $500K annually should invest $25,000-$50,000 in marketing per year. Bankable can advance this amount based on your revenue.
Yes. Agency retainer fees, one-time project costs, and media spend can all be funded from working capital.
Google ads can show results within days. SEO takes 3-6 months. Social media varies by business type. The fastest ROI is typically Google Local Services for service businesses.
Yes. Website development costs are a common and approvable marketing use. A professional bilingual website typically costs $3,000-$15,000.
Generally yes, if the marketing has a positive expected ROI. Working capital for marketing that consistently returns 3-6x on ad spend is excellent use of leverage.
Yes. Trade show booth fees, travel, and sample/display costs are approvable marketing uses.
Check your Bankability Score or call (786) 443-5511. The process is the same as any working capital application.