Key Takeaways
- E-2 business owners can use Bankable funding for paid advertising, SEO, and marketing campaigns
- Marketing capital is structured as revenue-based advances that repay as the campaigns generate returns
- Google, Facebook, TikTok, Amazon, and traditional advertising campaigns are all eligible
- Restaurants, ecommerce brands, and service businesses most commonly need marketing capital advances
- Funding from $25K to $2M for marketing campaigns with 48-hour preliminary decisions
Marketing is the one business expense that demonstrably generates revenue — yet it requires cash upfront while the revenue arrives over weeks and months. For E-2 business owners, who have often depleted their operating reserves with E-2 investment capital, marketing spend is the growth lever that’s hardest to pull. You know a Google Ads campaign would fill your appointment book. You know a Facebook retargeting campaign would recover abandoned carts. You know an influencer partnership would drive traffic to your restaurant. But you need the money to run the campaign before the campaign generates the money.
Bankable’s marketing capital advances work on a simple premise: your existing business revenue demonstrates your capacity to generate returns. If your restaurant is doing $60K/month and you want to run a $50K marketing campaign to push toward $80K/month, that’s a fundable proposition. We advance the marketing budget and structure repayment from the incremental revenue that the campaign generates — or from your overall revenue stream if the campaign performance is difficult to isolate.
Marketing Uses Bankable Funds
- Google Ads: Search and display advertising for local service businesses and ecommerce brands
- Facebook and Instagram: Social media advertising for restaurants, retail, salons, and ecommerce
- Amazon PPC: Sponsored products and brand advertising for Amazon sellers
- TikTok: Short-form video advertising for brands targeting younger demographics
- SEO and content: Long-term organic search investment that generates ongoing revenue
- Traditional advertising: Local TV, radio, print, and outdoor campaigns for service businesses
Ecommerce Funding
Marketing capital specifically for ecommerce brands on Amazon and Shopify.
Learn More →Marketing Agency Funding
Capital for E-2 marketing agency owners, not just their clients.
Learn More →Frequently Asked Questions
Yes. Marketing budget funding is an eligible use of Bankable revenue-based advances. We advance against your existing revenue to fund campaigns that generate future growth.
Google Ads, Facebook/Instagram advertising, Amazon PPC, TikTok, SEO services, influencer partnerships, email marketing, and traditional advertising (TV, radio, print, outdoor) all qualify.
We don’t require marketing ROI documentation for repayment. We advance against your existing revenue and repayment comes from your overall business revenue as it grows.
Marketing advances are typically sized at 1-2x your monthly revenue, up to $2M. The advance must be supportable by your revenue base.
Yes. Pre-launch and launch phase marketing for new products or services are eligible uses.
Yes. Marketing budget advances are structured as working capital revenue-based funding, with repayment tied to your business revenue.
Yes. Paying a marketing agency monthly retainer from an advanced capital fund is an eligible use.
Revenue-based repayment adjusts with your actual revenue. If a campaign underperforms, your revenue growth is slower, and your repayment pace adjusts accordingly.